Professor Ian Reader discusses his publication ‘Pilgrimage in the Marketplace’, which explores the very ‘worldly’ conditions of development, popularisation, and ultimately, survival of pilgrimage centres in connection to the dynamics of the marketplace through which the ‘sacred’ as a category can be sustained.
The practice of pilgrimage is generally held to be a core feature of religious traditions. Pilgrimage developed as a practice available to only a few. The danger of the road, the cost of travel, and restrictions of class and feudal systems made it impossible for the common people to travel to remote sacred places. Similar to the situation in Early Medieval Europe (Sumption 1975: 11-12), political instability in pre-Tokugawa Japan (pre-1603) and an overall hostility to travelling strangers discouraged even some willing pilgrims from visiting many famous sites. Whether it was wandering Buddhist monks circuiting Medieval Japan and performing healing rituals or Heian-aristocracy visiting Buddhist sites famous for their wish-granting powers, the practice of pilgrimage, and the special benevolence of the deities that went along with it, was reserved for a handful of people who had time and wealth to spare in order to afford the travel and to secure their safety on the dangerous routes.
Since then, pilgrimage has undergone a number of transitions that have shaped and redefined the way it is practiced and perceived. Various socio-economic and political changes, as well as technological developments, the establishment of modern tourism, and the expansion of the media have changed the way individuals ‘do’ pilgrimage, and shaped scholars’ understandings of modern religious travel, facilitating the transition of pilgrimage from obscure ascetic practice to widely popular touristic activity.
The element of journey, the importance of material culture, the role of media and technology, as well as the commercialisation of the practice of pilgrimage are dictate the conditions of survival and the popularity of pilgrimage today. Pilgrimage is a vivid representation of the way religion interacts with tourism, as we have seen before in our interview with Alex Norman on ‘Spiritual Tourism’. However, the exposure of pilgrimage practice to the influences of tourism and commodification does not necessarily diminish the ‘religious’ or ‘spiritual’ character of the practice. The utilization of the technological advancements of ‘this world’ is an important element in the survival of pilgrimage in Japan and elsewhere, helping it to become a kind of religious ‘pop culture’.
Within Religious Studies, discussion has rarely focused on the so-called this-worldliness of pilgrimage. Yet, in October, RSP interviewer Paulina Kolata was able to sit down with Professor Ian Reader to discuss his publication ‘Pilgrimage in the Marketplace’ (October 2013), which explores the very ‘worldly’ conditions of development, popularisation, and ultimately, survival of pilgrimage centres in connection to the dynamics of the marketplace through which the ‘sacred’ as a category can be sustained. In this interview, Ian offers an insight into the meaning of pilgrimage, particularly in the Japanese context, and discusses the competitiveness of the pilgrimage market, the practice’s connection to tourism, playfulness of religion, and the survival of pilgrimage practice. After a fascinating conversation and a couple of cups of coffee later, we hope that listeners will enjoy this podcast as much as Paula and Ian enjoyed recording it, and we look forward to your discussions.
For ease of listening, we decided to split this interview into two parts. The second part is available below, or at this link, where it was originally published.
Listeners may also be interested in our previous podcasts with Eoin O’Mahony on “Geographies of Religion and the Secular in Ireland“, and Alex Norman on “Spiritual Tourism“.
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Reader, Ian (2013) Pilgrimage in the Marketplace. New York and London: Routledge
Reader, Ian. and Swanson, Paul (1997) “Editors’ Introduction: Pilgrimage in the Japanese Religious Tradition”, Japanese Journal of Religious Studies 1997 24/3-4 pp.225-270
Sumption, Jonathan. (1975) Pilgrimage: an image of medieval religion. London: Faber & Faber
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