In this interview Ethan Doyle White, author of the book Wicca: History, Belief, and Community in Modern Pagan Witchcraft, introduces his systematic overview of the contested history and multifaceted developments of Wicca. White presents his own methodological approaches and theoretical data utilising both emic and etic sources in a thematic framework. Based on the sheer number of people identifying as Wiccans, book sales, the media, and the popularity of the term, White argues that Wicca is truly the most popular and widespread expression of modern Paganism. He then discusses the ‘invented’ claims of Wicca being a continuity of European pre-Christian religious beliefs and practices, the relationship between religion and magic in Wiccan discourse in reference to theological elements and ritual practices that define Wicca, and then a cross-comparison of Wiccans and self-proclaimed practitioners of ‘Traditional Witchcraft’. White also discusses the divide in Wicca over more traditionally inclined practitioners and more modern eclectic practitioners. Regarding the socio-political dimensions of Wicca, White examines ways in which Wiccan discourse can be conceived as a political activist movement regarding gender rights, environmental issues, and socio-economic policies. On a final note, White dissects the current academic debate on the ‘rights’ and ‘wrongs’ of scholars who are Wiccans studying other practitioners of Wicca, and concludes by presenting his own view on what the future holds for Wicca.