Amma

Response

Transnational Gurus and the Making of a Modern Devotional Public

Through virtual extensions of her material presence, Amma has transformed herself into a non-sectarian religious “brand,” competing for devotees in a growing soteriological marketplace.
Response

On the Global Guru Circuit: From India to the West and Back Again

As transnational gurus have increasingly mobilized globally in multidirectional patterns and occupy significant virtual spaces of connectivity, the ideal that religious traditions are dependent on geographical fixity has become increasingly destabilized.
Podcast

The Hugging Guru: Amma and Transnationalism

In this interview conducted at the 2018 EASR conference in Bern, Marianne Qvortrup Fibiger speaks to Sammy Bishop about Amma, a guru who has become world famous for her healing hugs - apparently giving more than 33 million hugs over the past 30 years. They discuss the ways in which different audiences can interpret Amma's message, and how she reconnects Hindus in diaspora with their traditions.