What is the study of religion\s and how is the nature of the discipline communicated to the public? This article provides a content analysis of the self-presentation of the study of religion\s on the internet by providing a content analysis of a sample of 101 university webpages (departments and programs) from 70 universities from 15 countries. In general, the meta-analysis of the state of the discipline according to its public self-presentation on the university web pages point to a rather limited degree of intellectual coherence. Reflexive statements, i.e. statements that self-critically address the parameters of the study of religion\s on a meta-level, are almost absent in our sample. In light of this analysis, this article suggests some "best practices" for online presentations of the study of religion\s.