David Herbert is a professor of Sociology in the Department of Criminology and Sociology of Kingston University, London. He is PhD in Sociology from the University of Leeds. His research explores the intersection of sociology, media studies and religious studies. His current research is dealing with understanding the role of social media in the re-shaping of local community relations in multicultural neighbourhoods in Northern European cities. He has also done research within the Understanding Unbelief (University of Kent) research programme, with the project “Reaching for a New Sense of Connection? Towards a Deeper Understanding of the Sociality of Generation Y Non-Believers in Northern and Central Europe” for mapping the diversity of unbelief.