Tag Archives: digital capitalism

In this interview, recorded at the SocRel 2017 conference in Leeds, Professor Adam Possamai discusses the rising popularity of ‘Hyper-Real religion’ – a category encompassing Jediism, Matrixism, and other movements taking influence from popular culture. Situating hyper-real religions within the contemporary context of digital capitalism, Possamai discusses how changes in the market can also affect religion, with particular reference to the ‘pygmalion effect’: the blurring of boundaries between popular culture and everyday life. How do these Hyper-Real religions relate to the hegemony of capitalism? The interview then

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