These early encounters between Buddhism and the West play havoc with many of the dominant models used to understand Buddhism in the West over the last several decades.
I often see “Buddhism in the West” lumped in with new religious movements (NRMs) or more interestingly as sources of therapeutic influence for new styles of mental health treatment such as those seen in the field of Psychology. The compulsion to lump Buddhism with new religious movements may derive from a variety of influences.
“Buddhist religious authority online is an area which needs further exploration, so that we can truly understand how the internet is providing an opportunity for new forms of religious authority and leadership to develop, while at the same time establishing traditional religious authority. It will also help us to answer questions, such as who has the “true legitimate voice for a particular religious tradition or community” (Campbell 2012, p.76).”